Dutch-speaking CRM Manager – Malta

Job Description

Dutch-speaking CRM Manager 


Main tasks and responsibilities

  • Plan, implement, analyze and continuously optimize all CRM journeys and ad-hoc campaigns going out to the players in the Netherlands market to maximize return on investment while keeping in line with compliance requirements
  • Visualize and continuously communicate the content of the campaign calendar to the Country manager and organization
  • Ensure that the player experience when moving from one segment to the next is as smooth as possible
  • Ensure the CRM work for your market is transparent, documented, and visible to all stakeholders
  • Work in an efficient and structured way for markets and brands that are on the same license, e.g., by setting up shared automated CRM journeys
  • Build, document and maintain country profiles, including key information such as welcome offers, player onboarding, other life cycles, ad hoc campaigns, promotional patterns that the players in the market are used to as well as any other beneficial country specific information
  • Ensure we test, learn, and grow by continuously A/B testing improvements to the automated CRM journeys as well as any potential ad hoc campaigns, perform regular competitor benchmarking and share the results within all Retention markets teams
  • Understand the work involved for all teams that need to contribute to get a campaign live and help to improve and further optimize the process
  • Support your own and other markets by leading bigger cross-market campaigns on a recurring basis
  • Report on and own the KPIs for the Dutch market within your Retention markets team

General Requirements

  • You have at least 1 year of iGaming experience within CRM
  • Your Dutch language level – fluent
  • You are a positive, creative and data driven person who loves to push the limits, try new things and are results driven
  • You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment – whilst also capable of working independently
  • You have excellent planning and time organization skills and of course – superb attention to details
  • You have a genuine interest in our product
  • Fluent in English